Komen is perhaps most widely known for its signature event, the Susan G. Komen Race for the Cure® – arguably the most successful fundraising and education event for breast cancer ever created. Brinker created the Race series as a way to educate the public about breast cancer while raising funds to discover and deliver the cures. The first Race took place in 1983 in Dallas with 800 participants, many of whom wore pink to symbolize the breast cancer movement for the first time. Today, more than one million people annually participate in more than 100 Race events, raising funds to help meet local breast health needs and educating their communities about breast health and breast cancer.
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